Park Place on the St. Clair

BRANDING, PRINT, 3D, WEB DESIGN, COPYWRITING AND ANIMATION

Branding

Park Place on the St. Clair is a unique condominium development being constructed in Sarnia, Ontario. To intrigue potential purchasers, the logo and branding encompasses a modern, refined theme.

Print

Advertisements appearing in various local magazines, newspapers, and flyers have been created with uplifting imagery and eye-catching graphics. An 8.5" X 5.5" brochure on thick glossy cardstock provides interested purchasers with something tangible to refer to. An 8´ X 8´ sign showing both views of the building was created for placement behind the blue boarding at the construction site on Front St N, Sarnia.

3D

Park Place will have stunning blue glass with rounded architecture along the waterfront side of the building. The 3D model has been built to accurately reflect the dimensions, textures, and structure of Park Place. Contemporary and inviting interiors have been developed in 3D to give potential buyers visual imagery of the suites. With realistic scenery and detailed furniture, the rendered interiors provide an incredibly authentic impression.

Web Design

The website www.ParkPlaceOnTheStClair.ca has been designed with the same elegant and inviting feel as the advertisements and the brochure. The 3D building has been used as a focal point to entice viewers to view the site.

Copywriting

The branding and personality of the project is effectively conveyed through the creative copy. A detailed and compelling description of the project process and desired finished product was composed for both the website and a larger brochure, (still in production phase).

Animation

A 3D animation providing a 360° view around the building and through the suites can be seen on the Park Place website.