Autowerks Collision

Marketing Plan including Branding and Print

The marketing strategy for Autowerks revolved around the primary challenge of establishing a recognizable presence and reputation in Sarnia for the new auto body repair business. An evaluation of the existing market, partnered with an analysis of available marketing and promotions tools was conducted. The resulting strategy utilized brand recognition and consistency to make a measurable impact on the market.

A key tangible component of Autowerks' marketing plan consisted of a collection of small printed pieces including magnets, business cards and postcards. The design was kept consistent and easily recognizable to build brand recognition. The second stage was to create some large format advertising. A poster, a 3 1/2 sign, and a bus ad were created. This high-impact brand advertising proved to be very effective in raising consumer awareness throughout the city.