The City of Sarnia Downtown Cultural District required a brand identity incorporating a simplistic and fresh image that was all encompassing of the downtown Sarnia culture. Keeping in mind the history, arts, restaurants and shopping of downtown, Aphex Imaging developed a logo that embraces the essence of the district. The brand was extended to include a banner showcased along the main street in the downtown core.

Once the identity was established a brand style guide was completed to ensure uniformity in future projects.